Master of Business Administration 1st Semester

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MANAGEMENT & ORGANIZATIONAL BEHAVIOR
Subject Code : 14MBA11

IA Marks : 50
No. of Lecture Hours / Week : 04
Exam Hours : 03
Total Number of Lecture Hours : 56
Exam Marks : 100
Practical Component : 01 Hour / Week

Objectives:
• To make students understand fundamental concepts and principles of management, including the basic roles, skills, and functions of management
• To make students knowledgeable of historical development, theoretical aspects and practice application of managerial process
• To understand the basic concepts and theories underlying individual behavior besides developing better insights into one’s own self
• To make students aware of Individual behavior in groups, dynamics of groups and team building besides developing a better awareness of how they can be better facilitators for building effective teams as leaders themselves

Part A- Principles of Management

Module 1: (6 Hours)
Introduction: Management: Introduction, definition of management, nature, purpose and functions, levels and types of managers, managerial roles, skills for managers, evolution of management thought, Fayol’s fourteen principles of management and recent trends in management.

Module 2: (12 Hours)
Planning and Organizing:
Planning: Nature of planning, planning process, objectives, MBO, strategies, level of strategies, policies, methods and programs, planning premises, decision making, process of decision making, types of decisions, techniques in decision making.
Organizing: Organization structure, formal and informal organizations, principles of organizations-chain of command, span of control, delegation, decentralization, and empowerment. Functional, divisional, geographical, customer based and matrix organizations, tram based structures, virtual organizations, boundary less organizations.

Module 3: (4 Hours)
Controlling: Controlling, importance of controlling, controlling process, types of control, factors influencing control effectiveness.
RECOMMENDED BOOKS
• Essentials of Management-Koontz, 8/e, McGraw Hill
• Management: Text and Cases-VSP Rao, Excel BOOKS
• MGMT, An Innovative approach to teaching and learning Principles of Management, Chuck Williams, Cengage Publications, 2010
• Principles and practices of Management, Kiran Nerkar, Vilas Chopde, Dreamtech Press, 2011
• Management Theory & practice – Chandan J. S, Vikas Publishing House.
• Management Theory & Practice Text & Cases – Subba Rao P & Hima Bindu, Himalaya Publication.

Part B- Organizational Behaviour

Module 4: (4 hours)
Introduction: Organizational Behaviour: Introduction, definition, historical development, fundamental principles of OB, contributing disciplines, challenges and opportunities.

Module 5: (16 Hours)
Foundations of Individual Behaviour: Individual behaviour: Foundations of individual behaviour. Ability: Intellectual abilities, Physical ability, the role of disabilities.
Personality: Meaning, formation, determinants, traits of personality, big five and MBTI, personality attributes influencing OB.
Attitude: Formation, components of attitudes, relation between attitude and behaviour.
Perception: Process of perception, factors influencing perception, link between perception and individual decision making.
Emotions: Affect, mood and emotion and their significance, basic emotions, emotional intelligence, self-awareness, self-management, social awareness, relationship management.

Module 6: (10 Hours)
Motivation and Leadership:
Motivation: Meaning, theories of motivation-needs theory, two factor theory, Theory X and Y, application of motivational theories.
Leadership: Meaning, styles of leadership, leadership theories, trait theory, behavioural theories, managerial grid, situational theories-Fiedler’s model, SLT, transactional and transformation leadership.

Module 7: (4 Hours)
Group Behaviour: Definition, types, formation of groups, building effective teams. Conflict: Meaning, nature, types, process of conflict, conflict resolution.
Power and politics: Basis of power, effectiveness of power tactics. The ethics of behaving politically.
Practical Component
• Studying organizational structures of any 10 companies and classifying them into different types of organizations which are studied in Module 2 and justifying why such structures are chosen by those organizations.
• Preparing the leadership profiles of any 5 business leaders and studying their leadership qualities and behaviours with respects to the trait, behavioural and contingency theories studied.
• Identifying any five job profiles and listing the various types abilities required for those jobs and also the personality traits/attributes required for the jobs identified.
Note: Faculty can either identify the organizations/ leaders/jobs or students can be allowed to choose the same.

RECOMMENDED BOOKS:
• Organizational behaviour, Stephen P Robbins, Timothy A. Judge, Neharika Vohra, 14th Edition, Pearson, 2012.
• Introduction to Organisational Behaviour – Michael Butler, Jaico Publishing House,
• Organization Behaviour – Ashwathappa, Himalaya Publication House
• ORGB – Nelson, Quick, Khanelwal, 2/e, Cengage Learning, 2012.
• Organizational Behaviour – Anada Das Gupta, Biztantra, 2011.
• Organizational Behaviour: A modern approach – Arun Kumar and Meenakshi, Vikas Publishing House, 2011.
• Organizational Behaviour – Rao V. S. P, Excel BOOKS, 2009.

REFERENCE BOOKS:
• Organizational Behaviour – Fred Luthans, 12/e, McGraw Hill International, 2011.
• Management and Organizational Behaviour – Laurie J Mullins, Pearson education
• Fundamentals of Organizational Behaviour – Slocum/Hillriegel, Cengene Learning
• Organizational Behaviour, Aquinas P. G, Excel BOOKS.

ECONOMICS FOR MANAGERS
Subject Code : 14MBA12

IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week

Objectives:
• To introduce the fundamentals, tools and theories of managerial economics
• To orient on micro economic techniques as a decision making process
• To understand macro economic analysis essential for business managers

Module 1: (10 hours)
Managerial Economics: Meaning, Nature, Scope. & Significance, Uses of Managerial Economics, Objectives and alternative hypothesis of the firm – Theories of firm-Baumol’s Model and Agency theory- Law of Demand, Exceptions to the Law of Demand, Elasticity of Demand- Price, Income, Cross and Advertising Elasticities, Uses of Elasticity of Demand for Decision Making, – Demand Forecasting: Meaning and Significance. Problems on Elasticity of Demand.

Module 2: (8 hours)

Production Analysis: Concept, Production Function- Total, Average, & Marginal Product, – Law of Variable Proportions & ISO-Quants & ISO Costs – Least cost factor combination- Returns to Scale- Economies and Diseconomies of Scale – Technological progress and production function

Module 3: (8 hours)
Cost and Revenue Profit Functions: Cost Concepts, Fixed and variable costs- Total Cost, Average Cost, Marginal Cost, Opportunity Cost. – Short-run and Long-run Cost Curves
Profits: Determinants of Short-Term & Long Term Profits, Measurement of Profit.
Break Even Analysis- Meaning, Assumptions, Determination of BEA, Limitations and Uses of BEA in Managerial Economics. (Problems on BEP)

Module 4: (8 hours)
Market Structure: Perfect Competition: Features, Determination of Price under Perfect Competition – Monopoly: Features, Pricing under Monopoly, Price Discrimination – Oligopoly: Features, Kinked Demand Curve, Cartel, Price Leadership – Monopolistic Competition: Features, Pricing under Monopolistic Competition, Product Differentiation Pricing – Descriptive Pricing- Price Skimming, Price Penetration.

Module 5: (8 hours)
Indian Economic Environment: Overview of Indian Economy, Recent changes in Indian Economy.
Measurement of National Income: Basic Concepts, Components of GDP- Measuring GDP and GNP, Difficulties in measuring National Income, Growth Rate.
Business Cycle – Features, Phases, Economic Indicators, Inflation : Types, causes, Measurement , Kinds of Price Indices, Primary, Secondary and Tertiary Sectors and their contribution to the Economy, SWOT Analysis of Indian Economy.

Module 6: (8 hours)
Industrial Policies and Structure: A critical look at Industrial Policies of India, New Industrial Policy 1991; Disinvestment in PSUs – Private Sector- Growth, Problems and Prospects, SMEs – Significance in Indian economy-problems and prospects
A brief Industry Analysis: Textiles, Electronics, Automobile, FMCG, Telecom, Pharma. FDI in Retailing, Infrastructure, Pharma, Banking & Insurance Globalization and Indian Business Environment: Meaning and Implications, Phases, Impact of Globalization on Indian Economy across Sectors.
Foreign Trade: Trends in India’s Foreign Trade, Impact of WTO on India’s Foreign Trade.

Module 7: (6 hours)
Economic Policies: Fiscal Policy: Objectives, Instruments, Union Budget,
Monetary Policy: Measures of Money Supply, Monetary Policy in India– objectives, tools for Credit Control. Role and functions of Comptroller and Auditor General of India (CAG)

Practical Components:
• Assessment of Impact of advertisement or sales promotion on the demand of a product (Preferably FMCG goods)
• Study of demand elasticity for a product when there is a price increase or price decrease.
• Demand forecasting – Mini project may be given to students to assess the demand for a product or a service using any method.
• Preparing a project proposal for a new business venture to understand the BEP using real time data.
• An in-depth study of economic indicators on the growth rate
• Analysis of recent budget, fiscal discipline and disinvestment proposals of the GOI
• A study on the effect of monetary policy on banking and NBFCs
• A futuristic study of leading Indian industries and observations of CAG on major issues.

RECOMMENDED BOOKS:
• Managerial Economics, D.N Dwivedi, 6th ed., Vikas Publication.
• Managerial Economics- Theory and Applications, Dr. D.M Mithani, Himalaya Publications.
• Managerial Economics, H. L Ahuja, S. Chand, 2011
• Indian Economy, K P M Sundharam and Dutt, 64th Edition, S Chand Publication.
• Indian Economy, Misra and Puri, Himalaya Publications
• Business Economics, ML Jhingan and Upadhyaya, Vrinda Publications
• Business Environment Text and Cases by Justin Paul, 3rd Edition, McGraw-Hill Companies.

REFERENCE BOOKS:
• Managerial Economics- Principles and worldwide applications, Dominick Salvatore, 6e, Oxford Publication, 2010
• Managerial Economics, Jaswinder Singh, Dreamtech publications, 2013
• Managerial Economics, Yogesh Maheswari, PHI, 2013
• Modern Economic Theory, KK Dewett and MH Navalur, S Chand Publication, 2013
• Managerial Economics: Case study solutions- Kaushal H, 1/e., Macmillan, 2011

ACCOUNTING FOR MANAGERS
Subject Code : 14MBA13

IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week

Objectives:
• Explain fundamental accounting concepts, the elements of financial statements, and basic accounting vocabulary
• Explain and use the accounting equation in basic financial analysis and explain how the equation is related to the financial statements.
• Prepare basic entries for business transactions and present the data in an accurate and meaningful manner
• Prepare basic financial statements and explain the articulation between the basic statements.
• To analyze a company’s financial statements and come to a reasoned conclusion about the financial situation of the company.

Module 1: (4 Hours)
Introduction to Accounting: Need and Types of Accounting, Users of Accounting, concepts and conventions of Accounting, Accounting Equation (problems on accounting equation).

Module 2: (10 Hours)
Preparation of books of Accounts: Journals, Subsidiary books, three column cash book, ledgers and trial balance. Depreciation- Straight line and Written down Value Methods.

Module 3: (12 Hours)
Preparation of Financial Statements: Preparation of final accounts of sole traders. Preparation of final accounts / statement of companies-both horizontal & vertical form of financial statements. (Basic problems on Final accounts of companies)

Module 4: (14 Hours)
Analysis of Financial Statements: Comparative, common size and trend analysis, Ratio Analysis, Preparation of financial statements using ratios, Preparation of Cash flow Statement (only indirect method).

Module 5: (6 Hours)
Accounting Standards and IFRS: Need for accounting standards. IFRS and proposed changes in Indian Accounting Standards.

Module 6: (4 Hours)
Emerging issues in Accounting: Corporate Governance and clause 49 of the listing agreement, Human Resource Accounting, Forensic Accounting, Window Dressing- Sustainability Reporting

Module 7: (6 Hours)
Fundamentals of Taxation: Overview of Heads of Income, deductions u/s 80C, Income Tax Rates and Returns – For Individuals only (Only Theory)
Practical Components:
• Collecting Annual reports of the companies and analyzing the financial statements using different techniques and presenting the same in the class.
• Analyzing the companies’ cash flow statements and presenting the same in the class.
• Exposing the students to usage of accounting software’s (Preferably Tally)
• Filling up of ITR forms
• Identify the sustainability report of a company and study the contents.

RECOMMENDED BOOKS:

• Financial Accounting: A Managerial Perspective, Narayanaswamy R, 5/e , PHI, 2014
• A Text book of Accounting For Management, Maheswari S. N,Maheswari Sharad K. Maheswari , 2/e, Vikas Publishing house (P) Ltd.
• Financial Accounting, Tulsian P. C, 1/e, Pearson Education.
• Accounting for managers, Madegowda J, Himalaya Publishing House.
• Advanced Accountancy, Gupta R. L & Radhaswamy M, Sultan Chand Publications.
• Financial Accounting, Jain S. P and Narang K L, Kalyani Publishers.
• Business Taxation, Akhileshwar Pathak and Savan Godiawala, 2/e, McGraw Hill Education(India) Pvt. Ltd, 2013.

REFERENCE BOOKS:
• Financial Accounting for Management: An Analytical Perspective, Ambrish Gupta, 4/e, Pearson Education.
• Introduction to Financial Statement Analysis, Ashish K Bhattacharya, Elsevier India.
• Financial Accounting – Raman B. S,Vol I & Vol II, 1/e, United Publishers, 2009.
• Financial Accounting (IFRS update), Gary A. Porter & Curtis L. Norton, 6/e, Cengage Learning.
• Accounting For Management, Arora M. N, Himalaya Publishing House.
• Essentials of Financial Accounting (Based on IFRS), Bhattacharya, 3/e, Prentice Hall India.
• Comdex (Computer and Financial Accounting with Tally 9.0 Course Kit), Dream Tech.
• Comdex – Tally 9, Namrata Agrawal – DreamTech.
• IFRS: A Practical approach, Jasmine Kaur, McGraw Hill.

BUSINESS ANALYTICS
Subject Code : 14MBA14

IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week

Objectives:
• To introduce analytics as a tool for business decision making
• To learn multivariate statistical methods to explain or predict the measured values
• To familiarize the use of project management evaluation techniques
• To orient the students with research tools

Module 1 (8 Hours)
Descriptive Statistics: Measures of central tendency – Problems on measures of dispersion – Karl Pearson correlation, Spearman’s Rank correlation, simple and multiple regression (problems on simple regression only)

Module 2 (6 Hours)

Probability Distribution: Concept and definition – Rules of probability – Random variables – Concept of probability distribution – Theoretical probability distributions: Binomial, Poisson, Normal and Exponential – Baye’s theorem (No derivation) (Problems only on Binomial, Poisson
and Normal)

Module 3 (8 Hours)
Decision Theory: Introduction – Steps of decision-making process – types of decision-making environments – Decision-making under uncertainty – Decision-making under Risk – Decision tree analysis (only theory).
Design of Experiments: Introduction – Simple comparative experiments – Single factor experiments – Introduction to factorial designs

Module 4 (only theory) (6 Hours)
Cluster Analysis: Introduction – Visualization techniques – Principal components – Multidimensional scaling – Hierarchical clustering – Optimization techniques
Factor Analysis: Introduction – Exploratory factor analysis – Confirmatory factor analysis Discriminant Analysis: Introduction – Linear discriminant analysis

Module 5 (5 Hours)
Foundations of Analytics: Introduction – Evolution – Scope – Data for Analytics – Decision models – Descriptive, Predictive, Prescriptive – Introduction to data warehousing – Dashboards and reporting – Master data management(only theory)

Module 6 (15 Hours)
Linear Programming: structure, advantages, disadvantages, formulation of LPP, solution using graphical method. Transportation problem: Basic feasible solution using NWCM, LCM and VAM, optimisation using MODI method.
Assignment Model: Hungarian method – Multiple solution problems – Maximization case – Unbalanced – Restricted.

Module 7 (8 Hours)
Project Management: Introduction – Basic difference between PERT & CPM – Network components and precedence relationships – Critical path analysis – Project scheduling – Project time-cost trade off – Resource allocation
Instruction: Equal weightage is given for both theory and problems in the ratio of 60:40

Practical Component:
• Students are expected to have a basic excel classes
• Students should be able to categorize the data and find out the basic statistical values

RECOMMENDED BOOKS:
• Business Analytics – Methods, Models and Decisions, James R. Evans,1st edition, Prentice Hall, 2013, ISBN – 978-0-13-295061-9 20
• Operations Research – Theory & Applications, J K Sharma, 5th edition, Macmillan publishers, 2013, ISBN 978-9350-59336-3
• Business Analytics – an application focus, Purba Halady Rao, PHI Learning, 2013, ISBN 978-81-203-4819-6
• Quantitative Methods, N D Vohra, 4th Edition, Tata McGraw Hill, 2010, ISBN 978-0-07- 014673-0
• Fundamentals of Statistics, S.C Gupta, 6th edition, Himalaya Publishing House, 2007, ISBN 978-81-8318-755-8

REFERENCE BOOKS:
• Analyzing Multivariate Data, James Lattin, Douglas Carroll and Paul Green, Thomson Learning, 2003, ISBN 0-534-34974-9.
• Business Intelligence: A Managerial Approach, E. Turban, R. Sharda, J. Aronson, and D. King, Pearson Prentice Hall, 2008, ISBN-13: 978-0-13-234761-7.
• Quantitative Methods for Business, Anderson, Sweeney and Williams, Thomson, 2005, ISBN 981-240-641-7

MARKETING MANAGEMENT
Subject Code : 14MBA15

IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week

Objectives:
• To provide students an insight to basic concepts of marketing management.
• To help students understand various marketing tools/models for solving marketing problems in the changing business environment.
• To understand fundamental premise underlying market driven strategies.

Module 1: (8 hours)
Introduction to Marketing: Introduction, Definitions of market and marketing, The Exchange Process, Elements of Marketing Concept, Functions of Marketing, Old Concept or Productoriented Concept, New or Modern or Customer- oriented Concept, Marketing Environment, Techniques used in environment analysis, Characteristics (Micro and Macro), Marketing to the 21st century customer

Module 2: (8 hours)
Consumer Behaviour Analysis: Meaning and Characteristics, Importance, Factors Influencing Consumer Behaviour, Consumer Purchase Decision Process, Buying Roles, Buying Motives, Buyer Behaviour Models

Module 3: (8 hours)

Market Segmentation, Targeting & Positioning: Concept of Market Segmentation, Benefits, Requisites of Effective Segmentation, Bases for Segmenting Consumer Markets, Market Segmentation Strategies. Targeting – Bases for identifying target Customer target Marketing strategies, Positioning – Meaning, Product Differentiation Strategies, Tasks involved in Positioning. Branding – Concept of Branding, Types, Brand Equity, Branding strategies.

Module 4: (8 hours)
Managing the Product: Concept, product hierarchy, product line, product mix, product mix strategies, Product life cycle and its strategies, New Product Development, packing as a
marketing tool, Role of labelling in packing.

Module-5 (8 hours)
Pricing decisions: Significance of pricing, factor influencing pricing (Internal factor and External factor), objectives, Pricing Strategies-Value based, Cost based, Market based,
Competitor based, Pricing Procedure.
Marketing Channels: Meaning, Purpose, Factors Affecting Channel Choice, Channel Design, Channel Management Decision, Channel Conflict, Designing a physical Distribution System, Network Marketing,

Module 6: (10 hours)
Integrated Marketing communication: Meaning and Importance of Marketing Communication, Communication Objectives, Steps in Developing Effective Communication
Advertising – Objectives, Ad Budget, AIDA Model, Advertising Copy Deciding Media, Evaluating Advertising Effectiveness, Sales Promotion – Kinds of Promotion, Tools and Techniques of Sales Promotion, Push and Pull Strategies
Personnel Selling – Concept, Features, Functions, and Steps involved in personal Selling.
Publicity – Meaning, Objectives, Types, Functions of Public relations, Direct Marketing – Meaning, Features, Functions, Basic Concepts of E-Commerce, E-Business

Module 7: (6 hours)
Marketing Planning: Meaning, Concepts, Steps involved in Marketing planning, Marketing Audit- Meaning, Feature, Various components of Marketing Audit
Marketing Strategy-Analysis of Industry and Competition, Strategic Planning Process, Case Studies of Indian Context
Practical Components
• Analyze Product Life Cycle of few Products like-Electronic goods, Computers.
• Analyze Packaging strategies used by FMCG companies
• Analyze Marketing strategies/planning used by automobile cosmetic and FMCG companies

RECOMMENDED BOOKS

• Marketing Management: A South Asian Perspective – Kotler, Keller, Koshy & Jha, 13/e, Pearson Education, 2012
• Marketing Management, Ramaswamy V. S. & Namakumari S, 4/e, TMH, 2014
• Fundamentals of Marketing Management, Etzel M.J BJ Walker & William J. Stanton, 14/e, TMH, 2012

• Marketing Management Concepts & Cases, S.A.Sherlekar, HPH
• Marketing Management, Tapan Panda, 2/e, Excel Publication
• Marketing Management: An Applied Approach, Noel Capon & Siddharth Shekhar Singh, Wiley, 2014

REFERENCE BOOKS
• Marketing Management, Arun Kumar & Meenakshi N, 2/e, Vikas, 2012
• Applied Case Studies in Marketing – Shajahan S, Primus BOOKS, 2011.
• Marketing Management – Karunakaran, HPH.
• Marketing in India: Text and Cases- Neelamegham S, 4/e, Vikas.
• Marketing- Lamb, Hair, Mc Danniel, 7/e, Cengage Learning 2012.
• Marketing: Marketing in the 21st Century – Evans & Berman, 2/e, Cengage Learning, 2005.
• Marketing: Planning, Implementation, and Control -William M. Pride, Ferrell O. C, Cengage Learning, 2010.

MANAGERIAL COMMUNICATION
Subject Code : 14MBA16

IA Marks : 50
No. of Lecture Hours / Week : 04 Exam Hours : 03
Total Number of Lecture Hours : 56 Exam Marks : 100
Practical Component : 01 Hour / Week

Objectives:
• To familiarize learners with the mechanics of writing.
• To enable learners to write in English precisely and effectively

Module 1: (6 Hours)
Introduction: Meaning & Definition, Role, Classification – Purpose of communication – Communication Process – Characteristics of successful communication – Importance of
communication in management – Communication structure in organization – Communication in conflict resolution – Communication in crisis. Communication and negotiation. Communication in a cross-cultural setting

Module 2: (6 Hours)
Oral Communication: Meaning – Principles of successful oral communication – Barriers to communication – Conversation control – Reflection and Empathy: two sides of effective oral communication. Modes of Oral Communication. Listening as a Communication Skill, Nonverbal communication.

Module 3: (8 Hours)
Written Communication: Purpose of writing – Clarity in writing – Principles of effective writing – Approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – Coherence – Electronic writing process.

Module 4: (12 Hours)
Business Letters and Reports: Introduction to business letters – Types of Business Letters – Writing routine and persuasive letters – Positive and Negative messages Writing Reports: Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and long reports Writing Proposals: Structure & preparation. Writing memos
Media management: The press release – Press conference – Media interviews Group Communication: Meetings – Planning meetings – objectives – participants – timing –
venue of meetings.
Meeting Documentation: Notice, Agenda, and Resolution & Minutes.

Module 5: (10 Hours)
Case Method of Learning: Understanding the case method of learning – Different types of cases – Difficulties and overcoming the difficulties of the case method – Reading a case properly (previewing, skimming, reading, scanning) – Case analysis approaches (Systems, Behavioural, Decision, Strategy) – Analyzing the case – Dos and don’ts for case preparation – Discussing and Presenting a Case Study

Module 6: (6 Hours)
Presentation skills: What is a presentation – Elements of presentation – Designing & Delivering Business Presentations – Advanced Visual Support for Managers
Negotiation skills: What is negotiation – Nature and need for negotiation – Factors affecting negotiation – Stages of negotiation process – Negotiation strategies

Module 7: (8 Hours)
Employment communication: Introduction – Composing Application Messages – Writing CVs – Group discussions – Interview skills
Impact of Technological Advancement on Business Communication – Technology-enabled
Communication – Communication networks – Intranet – Internet – e mails – SMS – teleconferencing – videoconferencing
Practical Components:
• Demonstrate the effect of noise as a barrier to communication
• Make students enact and analyze the non-verbal cues
• Give exercises for clarity and conciseness in written communication.
• A suitable case is to be selected and administered in the class sticking to all the guidelines of case administering and analysis.
• Demonstrating using Communication Equipments like Fax, Telex, Intercoms, etc,
• Demonstrating Video conferencing & teleconferencing in the class.
• Conduct a mock meeting of students in the class identifying an issue of their concern. The students should prepare notice, agenda and minutes of the meeting.
• Each student to give presentation of 5 minutes (this can be spread throughout the semester)and to be evaluated by the faculty

RECOMMENDED BOOKS:
• Business Communication : Concepts, Cases And Applications – Chaturvedi P. D, & Mukesh Chaturvedi ,2/e, Pearson Education,2011
• Business Communication: Process and Product – Mary Ellen Guffey, 3/e, Cengage Learning, 2002.
• Communication – Rayudu C. S, HPH.
• Business Communication – Lesikar, Flatley, Rentz & Pande, 11/e, TMH, 2010
• Advanced Business Communication – Penrose, Rasberry, Myers, 5/e, Cengage Learning, 2004.
• BCOM – Lehman, DuFrene, Sinha, Cengage Learning, 2/e, 2012
• Business Communication – Madhukar R. K, 2/e, Vikas Publishing House.

REFERENCE BOOKS:
• Effective Technical Communication – Ashraf Rizvi M, TMH, 2005.
• Business Communication – Sehgal M. K & Khetrapal V, Excel BOOKS.
• Business Communication – Krizan, Merrier, Jones, 8/e, Cengage Learning, 2012.
• Basic Business Communication – Raj Kumar, Excel BOOKS, 2010.

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